The things that come up most often, condensed. Each one links to a fuller explanation if you want the reasoning behind it.
A page Google can't crawl will never rank, no matter how good it is. Check Search Console → Pages first, every time.
Google truncates by width, not character count. Two 55-character titles can behave completely differently.
Pages covering the same topic compete with each other instead of helping. Merge them or differentiate properly.
Search your target term. If guides rank and yours is a sales page, no amount of optimisation fixes that.
The most underused lever in SEO. Descriptive anchors, related pages linked both ways, nothing more than three clicks deep.
Pointing one at a redirect gives search engines contradictory instructions — so they ignore it.
Google indexes mobile-first. Content hidden on small screens is content hidden from Google entirely.
Not a real metric. Chasing a percentage is keyword stuffing with extra steps.
On most small sites this single fix does more for Core Web Vitals than everything else combined.
Not you, not an agency, not anyone. Treat the promise as a warning sign.
BARS INDICATE HOW MUCH IMPACT EACH TYPICALLY HAS
More depth on any of these: the seven SEO principles, the technical SEO map, or how to audit your own site. You can check two of these against your own site right now with the free tools.
Three quick ratings on the site itself — not a testimonial, just honest feedback that helps me improve it.
Goes straight to me — no email required, nothing published without asking you first.
Feedback like this is how the site gets better.
Pre-written answers, not a live AI. For anything specific, email me.