Writing

What I'm learning, documented honestly

Notes from actually doing SEO — technical breakdowns, mistakes, and what changed after each fix. No recycled listicles.

Setting up this site's SEO from zero: what I did first
Permalinks, sitemap, Search Console, GA4 — the exact technical setup order I followed on this site, and why sequence matters.
How I chose keywords without an Ahrefs subscription
Free tools, search intent mapping, and a practical process for early-stage keyword research on a tight budget.
Core Web Vitals, explained without the jargon
What LCP, INP, and CLS actually measure, and the specific fixes that moved each one on this site.
Why I'm not chasing backlinks yet
The case for fixing on-page and technical fundamentals before spending any effort on off-page SEO.